Plàstic, genial o pervers?

Curator, installation and visual identity for “Plastic”, an exhibition of Museu Vida Rural.

The 70% of the environmental impact of a product/graphic element is decided on the initial phase: the design. That’s why we’re responsible of this impact and we’re the ones who can start changing things.

Client: Museu de la Vida Rural
Year: 2019

Nowadays, living in a climate emergency, it seems like most of our problems have been redirected to the one and only guilty, the plastic. But plastic is not the problem, but us and the way we consume it.

That’s why “Plastic” was born from the need to think and debate about the material that have changed our lives the most.

The exhibition is divided into 4 spaces. On the first one, “The plastic era”, we can see our daily objects duplicated; the classic versions, Wood and aluminium, vs. The actual one, all in plastic. In addition, we have the biography of the material on an audiovisual format.
The 2nd room is called “The object”. We can see artistic Works that have been working around the concept of the plastic bag as a beautiful object.
The 3rd one, “The continuity”. Plastic survives above all the other things. Here we can see artworks talking about the durability.
During all the exhibition we can observe the different installations of Domestic Data Streamers, experts on analog data. They will ask us about our relation and habits with plastic, and our answers would be reflected as a collective structure.
The last one, the 4th, talks about the recent abundance and its consequence: oceans full of plastic, garbage, thanks to our way to consume.
We end up in the installation that have been made from the studio: going deep into the ocean.
The collective Basurama, making their installation outside the museum.
Multiple artists take part in the exhibition, those ones practice their exercises from a social critical point of view: photographers, videographers, sculptors… Some other artists like interior designers, food designers and performance specialized were involved in the opening.
The visual identity of the exhibition had to answer the aim of it: create the feeling of duality; the good and the bad, hope and guilty. We choose a typeface which was flexible, “Continua” from Edition Studio. The black color was chosen to represent the criticism to our consumption.
The photography chosen, from Silvia Conde, it’s the one to achieve the duality we were looking for. A photography where you can see someone spying, but at the same time is beautiful thanks to the composition.